Natura Bissé, winner of the EY awards in the 'family business career' category
Natura Bissé began as a dream of Ricardo Fisas who, at 50 years old
and in the middle of the economic crisis in the country, he decided to embark on a new adventure and found what is today a firm
leading cosmetics worldwide.
The second generation of the Fisas Family took the reins of the company in 2007 and since then, it has led
Natura Bissé with the same passion and entrepreneurial spirit that characterized his parents. Honesty,
Excellence and teamwork have always been the pillars that have guided the management team to achieve
that our brand continues to be a benchmark in skin care and well-being.
They are the present of Natura Bissé and they are very clear that they must be the reference model for the third
generation, which is prepared with the help of expert advisors to continue in the future with the legacy that their grandparents
they founded and their parents made it grow.
This generational professional trajectory has been recognized in the XXV edition of the
EY Entrepreneur of the Year Award. The national jury, made up of prestigious and relevant personalities from around the world
business, institutional and academic, has awarded the prestigious 'Family Business Lifetime Achievement Award' to the
current board of directors of the Fisas family, valuing their intuition, perseverance and complicity to make the
of Natura Bissé be a story of improvement, growth and constant evolution.
